SMART IDEA COLUMN Please click on the links below to open a PDF file of the article. We're No. 1 (Sort of) (January 2010) Is It Luck, Or Pluck? (December 2009) Less Strain, Better Brain (November 2009) Goliaths and Government (October 2009) Borrowers Welcom (September 2009) The Business Of Data (August 2009) Author, Author! (July 2009) Keep It In the Family (June 2009) Two Minutes To Win It (May 2009) Franchise Players (April 2009) Inventors Wanted (March 2009) How to Beat Goliath (February 2009) Animal Instincts (January 2009) The YouTube Ad Campaign (December 2008) By the Seat Of Their Pants (November 2008)

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